Resources Library by ANA

Women's magazines

This paper will summarise the progress made so far in measuring the effect of magazine advertising in the AdTrack study, and will then examine the benefits a major client has received from participation in the study. It has been found that magazines...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Gareth Cooper, Glynis Jones

June 15, 1997

Assessing the reader's satisfaction

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: llaria Presotto, Stefano De Alessandri

Company: SWG Spa

June 15, 1997

The forgotten characteristic of print advertising

It is often assumed that television is the only medium which can convey emotions. This paper argues that print advertisements are also capable of arousing emotions. A total of twelve magazine advertisements were tested among readers of women’s...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Vivian Beck

June 15, 1997

Subscribers and their magazines

The media research information about the magazine market-oriented medium has evolved in the sense of scaling up the public-lexicon of its socio-economic characteristics. The information we have today revolves around "who" and "how many" read. And...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti

May 1, 1997

Vision and research

The subject of this contribution is the succesful market-launch of the news-magazine FOCUS in Germany in 1993. We shall begin by examining the genesis of the magazine: from the original conceptual vision to the point of its realisation. Central to...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Ulf-Dieter Filipp, Petra Maria Nippa

November 1, 1995

Qualities revisited

In April 1993 I presented a paper at the Worldwide Readership Symposium in San Francisco, reporting on our Quality of Reading Survey among 2,5 adults in the UK. Using the CAPI technique pioneered by RSL, we evaluated more than 30 magazines and...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Chris Minter

November 1, 1995

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Magazines have a unique characteristic, which is an advantage that no other media can display : the particular link between a reader and "his" magazine : to read a magazine means more than just to be in contact with a media, it means a personal...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Dina Raimondi

November 1, 1995

The implications for publishers of recent research into effective frequency

In the last two years the amount of published diagnostic information on effective frequency has increased considerably. Most of this work, which challenges much current established thinking, has been concerned solely with television, but in itself...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Alan Smith

Company: KANTAR TNS Malaysia

November 1, 1995

Target groups redefined

At the suggestion of the BURDA publishing company in OfFenburg— publisher of Mein schoner Garten, the gardening magazine with the largest circulation in Europe-the Allensbach Institute has for the first time tested the 'flow' concept developed...

Catalogue: Seminar 1993: Competition In Publishing

Author: Rüdiger Schulz

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1993